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Due to high demand, we have developed an angel investing course named Angel Academy that teaches the fundamentals of investing into startups.

While many people calling themselves business angels, the level of professionalism varies. Startups and professional investors are looking for smart money. While experience comes with time, techniques can be acquired. Angel Academy is London’s first formalised angel investing course. Our course builds a solid foundation for successful angel investing. It delivers best practices, principles plus includes practical training.

Angel Academy’s Curriculum


Identifying Attractive Opportunities

  • Understanding Angel Investing
  • Angel Landscape (networks, trends, facts & figures, investment rounds)
  • Investor profiles, reporting, board seats, involvement, expectations, smart / dumb money
  • Types of companies
  • Tech v tech-enabled v trad business
  • B2C issues (Platforms, on-demand, market places, customer acquisition)
  • Growth profile
  • Risk factors
  • Assessing the Team
  • Assessing the Market (size of opportunity, founders bias, TAM, beachhead, competition, trends)
  • Assessing the Opportunity
  • Technical Panel Discussion (Tax, Legal Matters, and Due Diligence)

  • Tax optimsied angel investing (EIS, SEIS, etc)
  • Legals (types of doc, drag/tag, good/bad leavers, warranties, downround protections)
  • Different types of shares (ord, pref, double/single dipping, liquidation preferences, etc)
  • Due diligence (what, where and how)
  • Q&A
  • Understanding the Numbers

  • Financial projections (what to look out for)
  • Growth Drivers and Key metrics (CLV, CAC, virality, margins, retention / churn, runway etc)
  • Testing assumptions (fact v hypothesis)
  • Valuation methods
  • Dilution, return on investment & exit



    Analysing start-up pitches

  • 4 x real start-up pitch sessions
  • Analysis of the pitches
  • Creating investment syndicates
  • Evaluating and discussing an investment opportunity
  • Capstone

  • Recap on key learnings

  • Feedback interviews from the first edition of the angel investing course at London Business School in July 2016.